For FBTO, we created a comedy series built around their flexible insurance service — the ability to switch coverage on or off depending on what you actually need. To give the brand a face, the series follows the same family across the campaign, letting their dynamic carry the humor from episode to episode.

Shot in a documentary style and clearly inspired by Modern Family, the series leans on mockumentary conventions — handheld camera work and sharp zoom-ins that punctuate the comedic beats and catch the reactions in between. The result feels less like a string of ads and more like a sitcom you’re already halfway into.