For insurance company Univé we developed a campaign around a real initiative: the insurer funded the renovation of a farmer’s stable roof in exchange for covering it in solar panels. The electricity generated was then offered to people living in the neighbourhood.

The concept built on a familiar idea, translated into something new: just as you’d go to your local farmer for eggs, you could now get your power from a farmer harvesting the sun. It reframed solar energy as something local, personal, and community-driven — rooted in the same trust as buying produce from someone down the road.